4 Content Marketing Trends for Business Owners

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

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Cleveland Has A Better Chance Than Chicago To Return To The World Series

The youth of the Cubs, epitomized by the selection of Kris Bryant as the National League Most Valuable Player, has many people discussing a return to the World Series next year and beyond for the team from Chicago’s North Side. In actuality, it seems that their opponents in this past Fall Classic are more likely than the Cubs to reach it again in 2017.

Several key members of the Cubs are facing free agency, most notably closer Aroldis Chapman and leadoff hitter Dexter Fowler. Postseason pitching hero Jon Lester will return, but veteran battery mate David Ross has retired. The loss of his personal long time catcher, who was brought over from Boston to Chicago primarily at Lester’s request, may cause the left hander to be less effective in 2017.

Cleveland, on the other hand, will be adding a star player to a lineup that managed to somehow win the pennant without him. Outfielder Michael Brantley, the team’s M.V.P. in 2015, will return after missing nearly all of last season due to injury. They will also get back catcher Yan Gomes, who missed much of the season as well. The path to the playoffs promises to be easier for Cleveland next season. Two of the perennial powers that rival the Indians in the American League Central division, Detroit and Chicago, are going to be considerably weaker as they enter rebuilding mode. The Tigers are looking to trade veterans such as Julio Iglesias and Ian Kinsler in hopes of getting top prospects, and the White Sox are marketing ace left hander Chris Sale and center fielder Adam Eaton.

Also weaker are the teams the Indians breezed through in the playoffs, which saw Cleveland win seven of the eight games in the two rounds. Boston, who was swept in three games by Cleveland, will very likely miss the presence of “Big Papi” David Ortiz. The perennial All-star and likely Hall of Fame designated hitter retired after the season.

Toronto, who was dispatched by Cleveland in five games in the Championship Series, will be losing at least one of its key sluggers Edwin Encarnacion and Jose Bautista. Both All-Stars are free agents this winter, and each will command contracts so large that it would be impossible for the Blue Jays to sign the duo.

On the other hand, the Cubs’ most probable playoff opponents are likely going to be stronger. Washington, which finished behind Chicago for most victories last season, is seeking to acquire Sale from the White Sox. That acquisition would strengthen an already formidable starting rotation, anchored by Cy Young Award winner Max Scherzer. The Nationals are also on target to sign Fowler away from Chicago. The Dodgers, who came just two games from wresting the pennant from the Cubs, are actively pursuing several power hitters that could push them over Chicago in the playoffs. Milwaukee outfielder and former National League M.V.P Ryan Braun continues to be linked in possible trades with Los Angeles.

While there is no doubt that the Cubs will be the favorites to win the pennant again in 2017, Cleveland might be an even better bet to repeat. After all, they won it last year without two of its best players, both of whom should be healthy in the spring.

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Five Former All-Stars Who Need To Have Comeback Years in 2017

St. Louis did to Chicago what the Cubs did to the Cardinals during last year’s off season, signing a valuable part of their outfield to a free agent contract. In 2015 Jason Heyward went from the Cardinals to the Cubs, where he received a World Series ring.

This year, the Cardinals returned the favor, signing Dexter Fowler to a free agent deal. Fowler served as a spark at the lead off spot for the Cubs, as well as providing near Gold Glove defense in center field.

St. Louis hopes the overall season turns out as well as 2016 did for Heyward and the Cubs, who won their first Fall Classic in over one hundred years. In order for that to happen, the Cardinals will have to get better individual results from Fowler than the Cubs did from Heyward. Although he remained a top notch defensive right fielder, Heyward’s offensive numbers were disappointing. He struggled so much that manager Joe Madden did not even start him in several World Series games against the Indians.

The Cubs are hoping Heyward has a comeback season in 2017, as are a dozen or so other players. Several of them were mentioned in an article by David Schoenfield at ESPN.com on December 6,2016, a list including Arizona pitcher Zack Greinke, Boston infielder Pablo Sandoval, and Washington first baseman Ryan Zimmerman.

Omitted from that list are five other players who are hoping to bounce back after a down year, or in some cases, back to back down years. Here are five other prominent players who need to have comeback years in 2017.

Joe Mauer of the Minnesota Twins

The former American League Most Valuable Player has had two sub par years in a row, even though he still leads the Twins in quality at bats. Mauer’s batting averages in 2015 and 2016 were both more than thirty under his career .319 mark.

Bryce Harper of the Washington Nationals

After earning the National League M.V. P. honors the season before, Harper hit just .243 and his 24 home runs were barely half of the total he hit in 2015. The outfielder is also hoping to improve his numbers considerably, since he is eligible for free agency after the season.

Andrew McCutcheon of the Pittsburgh Pirates

Trade talk regarding the former N.L. M.V.P. has been frequent throughout the winter, so his comeback may have to occur while he is wearing the uniform of a club other than the Pirates. Ben Revere of the Washington Nationals

After hitting.317 with the Toronto Blue Jays in 2015, Revere’s average plummeted to .214 when he went to Washington. He really needs a comeback year for, like his teammate Harper, he will become a free agent at the end of the season.

Alex Gordon of the Kansas City Royals

His home run totals went up four from 2015, but his batting average dropped fifty one points to .221. Kansas City, which missed out on the playoffs after winning two straight pennants, needs Gordon to bounce back if they want to return to the postseason.

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Autodesk : Top 4 New Features

Autodesk introduced AutoCAD 2017 in March 2016 aiming to help its users stay at the forefront. This latest release lets you work quicker and smarter across connected desktop and mobile solutions, create personalized design experiences, easily team up with colleagues, and stay updated with the latest features and updates. AutoCAD 2017 also includes AutoCAD 360 Pro, a mobile app that allows users use AutoCAD on the go. The latest version addresses several user functionality requests and delivers features that enhance everything from workflows to graphics processing. According to Autodesk, several AutoCAD users globally will be benefitted by several enhancements that have been added in the latest version, such as enhanced 3D printing, new features such as ‘smart centrelines’, share design views on cloud and improvements to PDF handling features.

In the updated features of the 2017 version, PDFs have been added to the supported ‘import file’ formats. As a result, users can import geometry, True Type text and raster images from a PDF file or underlay into the current drawing as AutoCAD objects. Also, the centerlines and center marks get updated accordingly when users move associated objects. Learning content and product updates are seamlessly delivered to help users get the most out of new features with Autodesk Desktop app, an application that substitutes Autodesk Application Manager. Here, users also tend to get the latest security patches and updates for all 2015, 2016, and 2017 versions of Microsoft Windows based Autodesk products. Now, let’s discuss the top 4 new features that Autodesk has included in its AutoCAD 2017 release. Top 4 New Features in Autodesk AutoCAD 2017

Enhanced 3D printing

Utilising the new Autodesk print studio you can create a 3D print ready file and directly print it in nearly all types of 3D printers. This 3D printing tool is offered by spark technologies and is available for 64 bit machines only. To make full use of this tool, you need to go to AutoCAD 3D modelling workspace and select print studio tool from 3D print panel of output tab. If it’s the first time you are using this tool then a prompt will appear from where you can download this tool. After you’ve downloaded and installed, click on print studio again and click on watertight or closed mesh object from your drawing which you want to use for 3D printing.

Smart Centrelines and Centre marks

This new AutoCAD release lets you to easily add centre lines and centre marks to the geometry. Likewise, you need to type the command ‘Centremark’ and click on circular object to create the centre mark, you can use this command to make a centre mark on circle, arc and fillet. Share Design Views on Cloud

Now, you can directly share files with users who don’t even have AutoCAD using A360 cloud account and all they require is a web browser for accessing shared drawing. In order to share a drawing, ensure that you’re logged into your Autodesk 360 cloud and your drawing is saved.

Co-ordination Model

In AutoCAD 2017 coordination model functionality has been improved with support for object snaps. Attach a Navisworks or BIM 360 Glue model to your AutoCAD drawing so you can view it as an underlay. Then just use the standard AutoCAD endpoint and center object snaps to snap to exact locations as you create and edit your design based on the attached models.

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The Eurozone Train Wreck Continues Into 2017

The European Union seems to be trying to hold itself together, but it is indeed wobbling itself apart like an aircraft engine with an unbalanced propeller and the vibrations are getting worse reverberating from one side of the continent to the other, where no nation is spared from the challenges which await – so what can we expect in 2017 you ask?

Well, “Brexit” has already had some effect on Germany and other nations are considering similar exits from the EU, which could quicken its demise. The recent Italian vote was problematic as is the condition of the Italian banks. Remember when Greece got caught short? Do you remember in 2014 what was going on in the EU? Let me remind you quickly:

MSNBC Money “China, France drag on global manufacturing revival,” published on February 3, 2014, written by Jonathan Cable and Koh Gui Qing which stated; “Manufacturers around the world enjoyed a solid start to the year as order books swelled, surveys showed on Monday, though a struggle for growth in China and a downturn in France took the shine off the overall picture. Euro zone factories had their best month since mid-2011 and, with unemployment near record highs, increased headcount for the first time in two years. They were led by a sharp pick-up in Germany and a revival among the states on the region’s periphery. But France, the bloc’s second biggest economy, remained a drag on the region.”

As an example Greece, when they entered the EU they had a bad credit rating and any loans would of cost them a lot in interest, when they joined the EU they effectively got the same rate on loans as Germany who as you probably know are very stable in the financial sector, so Greece took loans out at low interest rates for years.

Yah, Greece has always been a financial disaster like Argentina or Zimbabwe… now it’s all gone sour they are left with huge debts and so on, Italy and Spain are in the same boat and seeing as the UK loaned ALOT of money to Spain and others we are massively exposed to the crisis. Spain for example has more empty property (new builds) than the ENTIRE USA.

Real estate tanked in Spain, we all read about that in the WSJ, few in the US realized it was that bad. In 2008 China was challenged even after their 2008 stimulus as their municipals did elaborate growth projects, building for the sake of it?

Remember the original plan for the EU was to introduce one currency (which they did) and then introduce a EURO Government to manage it, the second part never happened and now the backlash is huge, and it doesn’t really matter that the 2008 crisis started in the US. The EU wasn’t doing that well before the crisis. And we shouldn’t blame the US for the crash, let’s not forget one of the enablers was AIGs London Office selling insurance often with guarantees in excess of 130% of face value on those mortgage bundles and credit default swaps.

Yes, we have some socialists in the US and when the capitalists and socialists get together or start using each other it is as if everyone loses their brains. So, the slow-motion train wreck and Eurozone melt-down continues, who is to say if it can continue for long without falling apart, and once that engine falls off the plane, its coming in for a very hard landing. Let’s hope that doesn’t happen in 2017.

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